12. Women and Diverse Lawyers Must Self-Promote This is the fifth episode of our series on business development. In this episode, we discuss why it is important for women lawyers and diverse attorneys to self-promote. “If you want to make sure that clients, potential clients, potential referral sources, and others within your firm know about your accomplishments, wins, expertise, etc., you’ve got to tell them.” Women and diverse lawyers are usually on the shy side when it comes to tooting their own horn.But the failure to make others aware of your achievements, or your recognitions, of any awards you have received, or of positive results in matters, or of positive feedback from clients, or any number of other accomplishments, often results in non-recognition, in lost opportunities, and even in a lost or delayed promotion. Download the Episode Worksheet here. Be coached by a seasoned diverse female attorney. Plan and achieve your professional goals. Get private access to our Facebook group and LinkedIn group About: Ari Alvarez is a diverse partner at an AM Law 100 firm and prior to that, a partner at a Hispanic-owned, mid-sized, corporate firm. She is also a certified career coach. Throughout her career, she has been involved with career development programs focused on women attorneys and diverse lawyers. Her tips and skills of the trade come from more than 20 years of experience in the field of law, as well as an awareness of the formal and informal requirements to grow professionally. To know more about the programs and services we offer, visit www.legallybalanced.com today!