9. Branding… Yes, It’s for Lawyers Too This is the second episode of our series on business development. In this episode, you’ll get to know the importance of branding and how to create your personal brand.“ A strong, well-crafted brand could make you more attractive to potential clients or to others who are in a position to send work your way.” Your brand is in essence how you are perceived by your clients and potential clients, by your colleagues and competitors, by judges, and by others. Your brand is your reputation. Know more about how you can create a strong personal brand that is aligned with the way you want to be seen. Download the Episode Worksheet here. Need additional details about branding? Click here to get Estelle Winsett’s contact information. Estelle is a lawyer and branding and styling consultant for lawyers. Be coached by a seasoned female attorney, plan and achieve your professional goals. Visit legallybalanced.com or contact us at 954-760-6599. To get complimentary access to our Goal Setting Workshop, leave a rating and send a screenshot to email@example.com. Get private access to our Facebook group and LinkedIn group. About: Ariadna (Ari) Alvarez is a diverse partner at an AMLAW100 firm and prior to that, a partner at a Hispanic-owned, mid-sized, full-service corporate firm. She is also a certified career coach and a certified life coach. Throughout her career, she has been involved with career development programs focused on women attorneys and diverse lawyers. Her tips and skills of the trade come from more than 20 years of experience practicing law, as well as an awareness of the formal and informal requirements to grow professionally. To know more about the programs and services we offer, visit Legally Balanced today!