11. Let’s Get Social… How Lawyers Can Leverage Social Media This is the fourth episode of our series on business development. In this episode, we talk about the benefits of leveraging social media as part of your business development strategy.“ Your social media presence has a major impact in building your reputation and in turning potential clients into clients.” Social media has become more than just medium to stay in touch with friends and family, as it allows you to expand your network and reach other people who can become your future clients or referral sources. Discover how you can use social media to your advantage! Download the Episode Worksheet here. Be coached by a seasoned diverse female attorney. Plan and achieve your professional goals. Get private access to our Facebook group and LinkedIn group About : Ari Alvarez is a diverse partner at an AM Law 100 firm and prior to that, a partner at a Hispanic-owned, mid-sized, corporate firm. She is also a certified career coach. Throughout her career, she has been involved with career development programs focused on women attorneys and diverse lawyers. Her tips and skills of the trade come from more than 20 years of experience in the field of law, as well as an awareness of the formal and informal requirements to grow professionally. To know more about the programs and services we offer, visit Legally Balanced today!