40. Noha Abdalla – CMO MyEyeDr. – Vision and Values

40. Noha Abdalla – CMO MyEyeDr. – Vision and Values

“Hindsight being 2020, it is character building…You never want to be different. You never want to stand out as a kid…I realized that it was a huge advantage and benefit because it taught me how to be proud of who I am, how to stand up for my beliefs.”

Guest Info:

Noha Abdalla is the Chief Marketing Officer (CMO) at MyEyeDr. and is leading the marketing innovation and digitization efforts that will contribute to delivering our next generation patient experience.  Under her leadership, the Marketing team overseas patient acquisition, patient retention, the patient experience as well as brand strategy and creative.  Noha joined MyEyeDr. because she was passionate about helping a company that is focused on enabling patients to live their best lives, deliver on the company’s purpose.

Prior to MyEyeDr, as Global Vice President, Digital Marketing at Hilton, Noha led the global, enterprise-wide strategy for web content, SEO, email, social media and mobile marketing and prior to that she was at Capital One leading social media and digital marketing, as well as the marketing for the retail bank and cafes.  Other roles Noha has held include head of marketing for Animal Planet, marketing management for Discovery Health Channel and the American Red Cross, and strategy consultant at mercer Management and Corporate Executive Board.

Noha holds an MBA from the McDonough School of Business at Georgetown University and a BS in International Economics from Georgetown University.  Noha lives in Mclean, VA with her husband and three daughters

Favorite Quote:

You give but little when you give of your possessions. It is when you give of yourself that you truly give.” — Khalil Gibran, The Prophet

Resources:

• Noha on Twitter (@abdallan)
• Noha Abdalla Joins MyEyeDr. Leadership Team as Chief Marketing Officer
• CMO Innovation Award From Her Previous Role as the Global Vice President of Digital and Content Marketing at Hilton
• MyEyeDr.com
• Hilton.com
• Hilton and American Express to Donate Up to 1 Million Rooms To Frontline Medical Professionals During COVID-19 Crisis
• MyEyeDr. Expands the MyEyeDr. OneFamily Community Fund as a New Charitable Organization

Credits:

Noha Abdalla, MyEyeDr. Production team: Ian Devitt, Sheep Jam Productions, Nani Shin, qodpod network