In Marketing, AI is designed to work on HUMAN command.
Google’s parent company Alphabet lost $100 billion in market value when its new AI chatbot Bard shared incorrect information in an advertising video.
59% of businesses report that they see a reduction in revenue by using AI without human intervention.
66% of consumers want more human involvement in designing and delivering their online experience.
Well-directed AI tools can mimic a brand’s identity but cannot be relied upon to generate or direct it. It lacks creativity, subjective thinking, and conscious thought, and relying too heavily on AI can lead to plagiarism, inaccuracies, and content that lacks emotional intelligence.
“Just because you CAN automate doesn’t mean you SHOULD. If a company makes its decisions purely on AI, it can lead to serious consequences,” says Derek Chew, CEO of Fullmoon Digital.
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